Persuasive Effects Of Metaphor
Di: Everly
The article analyzes metaphor as one of the most effective means of presenting advertisements, and reviews its place in linguistics by emphasizing the pragmatic function of this linguistic
Advertising is omnipresent in our daily lives. We are exposed to hundreds or even thousands of visual persuasive messages each day. Constantly these messages attempt to persuade us to
Figurative language and persuasion
Although the click-through rate has been used as a measure of persuasion in a number of marketing and consumer studies (Cian et al., 2020; Ostinelli and Luna, 2021), to
Here are ten persuasive metaphors, each with a unique focus: 1. “A Beacon in the Storm” Usage: Amidst the chaos and uncertainty, her leadership served as a beacon in the storm, guiding the
This study uses meta-analysis to compare the persuasive effects of metaphorical and literal messages and assess various theoretical explanations for the relatively greater persuasiveness of metaphor. The meta-analysis
Metaphor and metonymy are useful in advertising discourses due to their emotional and persuasive impact (e.g. Pérez-Sobrino et al., Citation 2021; Phillips &
- The Persuasive Effects of Metaphor
- Meta-Analysis of the Persuasive Effects of Metaphorical vs.
- 35 Metaphors for Powerful Communication
- The persuasive effect of metaphor in advertising
Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced
Metaphors enhance the persuasive power of a message. According to one estimate, which pooled the results of many different studies, metaphorical framing results in a 6% bump in persuasion over
Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in
Meta-Analysis of the Persuasive Effects of Metaphorical vs.
The purpose of this study is to test the persuasive effects of visual metaphors in advertising. Advertisements containing visual metaphors deliver persuasive arguments in
Moderator analyses indicate differences in effect sizes based on metaphor target familiarity, message topic, and message format. A meta-regression using the theoretical
Empirical investigations of metaphor’s persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta‐analytic summary
The Persuasive effect of using Visual Metaphors in Advertising Design 34 International Design Journal, Volume 6, Issue 1 somewhat different from the expectations. Therefore, many
Metaphors are considered as instruments crucial for persuasion. However, while many studies and works have focused on their emotive, communicative, and persuasive
Metaphor is pervasive in everyday communication. It is known to help people understand complex topics, communicate efficiently, and influence others.
Conceptual metaphor theory and other important theories in metaphor research are often experimentally tested by studying the effects of metaphorical frames on individuals’
metaphor (Sopory & Dillard, 2002) concluded that metaphors facilitate attitude change, with an overall effect size of . R. 2 = 0.5. However, metaphor use seems to be unrelated to the
The role of metaphor in communication and thought
Empirical investigations of metaphor’s persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary of existing
The persuasive effect of the metaphor in advertising. Jaunųjų mokslininkų darbai, (2), 111-115. Citations (0) References (10) ResearchGate has not been able to resolve any
metaphor use in the life sciences” (Taylor & Dewsbury, 2018, p. 3). Although previous research has identified common metaphors used to describe gene-editing, empirical studies testing the
Empirical investigations of metaphor’s persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary
Research on the effect of metaphors in print advertisements has considered a wide range of metaphor conditions, such as novel metaphors versus conventional metaphors
Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (1) pleasure or relief, (2) communicator credibility, (3) reduced counterarguments, (4)
Want to Be Persuasive? Find a Metaphor
The purpose of this study is to investigate the persuasive effects of metaphors in print advertising on consumer attitudes toward advertisements and brands, under different product condition
The persuasive effects of metaphors ha ve been also explained in terms of their . argumentative role. On the one hand, they ha ve been regarded from the perspective . of
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