Nielsen Reorganizes Its Streaming Metrics, Rebrands Two Of Them

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It is part of a larger Nielsen One platform that also plans to introduce new content metrics later in 2023. The launch comes as marketers are investing more in streaming media

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing

Nielsen Now Knows When You Are Streaming

Als weltweit führendes Unternehmen in den Bereichen Audience Insights, Daten und Analysen gestaltet Nielsen die Zukunft der Medien durch die genaue Messung dessen, was Menschen

Disney tops April’s Media Distributor Gauge, claiming 11.5% of time spent watching TV. NEW YORK – May 14, 2024 – Nielsen, a global leader in audience measurement, data

Industry leaders from across the TV and digital spectrum recently came together at the most recent Advertising Research Foundation Leadership Lab to discuss what cross-platform

Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions. Measurement challenges plague the ad industry, as linear TV

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NEW YORK – June 7, 2023 – Nielsen today announced the launch of its Local Streaming Insights Quarterly Solution; a new report that provides metrics on TV app usage, streaming to the

Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them

Nielsen also uses the audio recognition software in many of its homes to track the biggest streaming services, including Netflix, Disney+, Hulu and Amazon, and it releases a

Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media measurement—and business—objectives as the landscape evolves.

Multiple other streaming sites hit their own personal bests for viewing share in July: Disney+ jumped up to a 2.1 percent viewing share and The Roku Channel hit 1.6 percent. There are a

We examine what those analytics are and how to use them to cut through the noise, better understand your audience, determine the success of what you’ve already released and predict

Nielsen surveyed 3,000 adults aged 18+ in April 2023. 95% of consumers are concerned with inflation impacting their buying power 55% of consumers are subscribing to paid, ad-free video

Nielsen Adds CTV Streaming Data To Media Planning Solution Mediapost. Analytics. Friday, February 18, 2022. January U.S. Streaming Shatters Record, Streaming Share At 28.9%

Netflix and YouTube are the streaming leaders, the research firm said, with each capturing 6 percent of total TV time. They are trailed by Hulu (3 percent), Amazon (2 percent)

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen

In announcing the streamlining of metrics, it said it has added connected-TV ad inventory from Samsung and Vizio to its existing client roster including Roku, Amazon and Hulu.

At Nielsen, we developed technology to encode inaudible watermarks 3 into a TV broadcaster’s audio signal and decode them in our panel homes, whether live or time-shifted. And for cases

Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them. After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a

The Perfect Audience Metric for Streaming Doesn't Exist (and Never Will)

YouTube dominates TV streaming in U.S., per Nielsen’s latest report TechCrunch. Aggregators

This month Amazon debuted virtual product placement (VPP) for integrating branding into its content – and considering Netflix produces around 2,000 more original titles

TV ratings and measurement firm Nielsen today announced it is unifying its various TV streaming solutions into one unified measurement suite. The move could help advertisers

Nielsen on Thursday introduced a new metric for measuring how many people watch streaming video and for how long. Why it matters: Streaming is exploding, but the

After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite—and rebranding two of them.

When Nielsen launched The Gauge in May 2021, streaming accounted for 26% of total TV usage, and only five streaming services were independently reported within it. In July 2023, streaming

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through

The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a

That’s where the Gauge, Nielsen’s total TV and streaming snapshot, comes in. This important step forward in the journey toward true cross-platform measurement and Nielsen ONE

How Netflix and Other Streamers Reached Record Ratings in December. Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge

Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul. C3, TV’s standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will

Mit einer Vielzahl von Live-, On-Demand- und werbegestützten Optionen, die die traditionellen Abonnementoptionen ergänzen, hat das Streaming das Fernsehen um Lichtjahre verändert –

Beyond Impressions: A Look Into Deeper Attention Metrics. Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into

Nielsen Combines Streaming Metrics into Single Tool, Aiming to Head Off Skepticism

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Nielsen Reorganizes Its Streaming Metrics, Rebrands Two Of Them

Nielsen Now Knows When You Are Streaming

Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them