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Embargo Or Exclusive Pitching? Laika Communication’s Guide — Laika

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Exclusives vs Embargoes, Explained

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Both exclusive and embargo approaches can support a successful rollout of a specific initiative or a survey launch. The exclusive sets the tone and drives additional coverage, while embargo

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6 Essential Embargo Pitching Tips and Tricks

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Are there risks associated with pitching breaking news under embargo or as an exclusive? Exclusives and embargoes can both prove risk-free if handled appropriately.

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The news is under embargo for a reason, so spilling every exclusive detail could be risky. It’s uncommon, but journalists do break embargoes from time-to-time. Depending on how

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Nothing confuses journalists more than misusing media terms like „exclusive“ or „embargo.“ An embargo is essentially a convenience for journalists to prepare content ahead

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It’s uncommon, but journalists do break embargoes from time-to-time. Depending on how big the company you’re pitching is, you may not need to give away much at all to

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Whether you’re opting to pitch an exclusive story or an embargoed one, clearly spelling out all of the details and parameters of whatever you’re offering is key.

Use ‘Embargo’ in your subject line to catch the reporter’s attention. Make it clear and succinct. As with any pitch, get to the point without divulging too many details. The rest

You may think that pitching under embargo is far more fruitful and makes the story as broadly available as possible. However, a story pitched as an exclusive can get you in

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It’s particularly important to adhere to what an exclusive means – it’s providing only one target the news in total and not offering a news outlet the opportunity to break the news an hour before

Those trends can help you determine whether they’re worth pitching to in your particular field. Why pitch a science research story to a crime reporter? Sure, you can just prepare news