Are Rolex Prices Dropping? – Why Is Rolex Falling
Di: Everly
Both demand and supply are feeding into falling prices. Rolex will deliver a record number of new watches into the market this year after recovering from the backlogs built up
Are Rolex Prices dropping?
Why the prices of Rolex and other luxury Swiss watches keep falling. Despite secondhand watch prices hitting a new two-year low, now might be the time to buy your „grail

Morgan Stanley is reporting a quarter-on-quarter price fall — from Q4 of 2023 to Q1 of 2024 — of just 1.1% for Rolex and 1.4% for Patek Philippe. Audemars Piguet prices actually ticked up by 0.1%, according to data compiled
Rolex prices on the secondhand market hit a four-year low, according to a new report by Morgan Stanley and Watchcharts, as prices fell for the 11th consecutive quarter.
- Rolex prices down almost 40% from peak levels.
- Rolex, Patek Watch Prices Fall Even Further Behind Equities
- Falling Rolex prices are fuelling a sales boom
5. Rolex Day-Date Ref. 228235. Rounding out the top five popular Rolex models that have dropped significantly in price is the current 40-mm Everose gold Rolex Day-Date ref.
That Rolex on Your Wrist Isn’t Worth as Much as You Think
Secondary watch market prices have declined less than many other asset classes during the past 18 months, according to the report. While secondhand prices of the 30 most
While the price of a Patek Philippe Nautilus Ref. 5711A may have dropped from $240,000 to $190,000 in the secondary market, it’s still more than five times the original list
Rolex has recently announced a price increase across its Singapore lineup, effective January 1. The same case is true in many countries, except the United States, where
1. Rolex Submariner Date – Retail: $10,700. The most common Finance ‘bro’ dive watch. Slap on a 31% tariff and you’re looking at an extra $3,317 USD, taking the retail price to
Secondhand watch prices are falling, pulling the values of Rolexes and other well-known brands downward and unwinding a rally that brought prices to records during the Covid
Since the start of 2022 and into 2023, we’ve started to see resale prices dramatically fall for some of Rolex’s most coveted models. For example, prices for the GMT-Master II ‘Pepsi’ (ref.
Hello guys,Watch & Wonders 2024 is upon us. Let’s wait and see what unfolds in terms of which pieces are set to be retired.Meantime let’s take a look at the
If Rolex secondary market prices drop to MSRP-levels, the second and third order effects are going to be really interesting. The lack of Rolex’s on the market, almost certainly helped other
Luxury Watch Prices Dropping
Investors in high-end Swiss watch brands, including Rolex, are witnessing a significant trend: prices in the secondhand market are falling, and supply is increasing. Morgan Stanley’s recent
The WatchCharts Overall Market Index — which tracks the prices of 60 timepieces from top brands including Rolex, Patek Philippe, and Audemars Piguet — has plunged 37% from a March 2022 peak. A
Fourth-quarter prices were down 2.8 per cent quarter on quarter after a 5 per cent drop in Q3. Declines are across the board though the big brands — Rolex, Patek Philippe and Audemars Piguet
It witnessed sharp declines till November last year when the prices of some Rolex models crashed by as much as 7% over a single month. However, signs of recovery started
Per the Bloomberg Subdial Watch Index, Rolex saw a 2.2% decrease in market prices, due to collectors’ wariness to purchase top-shelf timepieces after a price surge in 2021 and 2022. While
Signs of Bottom Emerge for Rolex, Patek Prices After Secondhand Slide In the spring, there was a surge of trade for top tier pre-owned timepieces. The euphoria faded fast.
Morgan Stanley is reporting a quarter-on-quarter price fall — from Q4 of 2023 to Q1 of 2024 — of just 1.1% for Rolex and 1.4% for Patek Philippe. Audemars Piguet prices
Prices for Rolex, Patek Philippe and Other Luxury Watches Will Continue to Fall, According to Morgan Stanley The coveted timepieces are selling for more than retail, though. Published on July 25
The pace of price declines on the secondary watch market was the slowest in almost three years to start 2025 as the prices for used Rolex models rose. Data compiled by
*Retail prices taken from Rolex website, pre-owned prices based on SwissWatchExpo’s listings, as of May 2025. Rolex Air-King Generations 5500, 14000, 114200,
Over the past year, prices for iconic brands like Rolex have dropped by an average of five to 10 per cent. But this price dip has done nothing to stymie demand; instead,
According to current Chrono24 data, 72% of all Rolex references are traded at lower prices on the secondary market than their list prices. Iconic iterations like the Day-Date
Shopping Time: Vintage Rolex Submariner Prices Are Still Falling. Here Are 5 to Buy Now. The Rolex Submariner reference 1680 is an icon of the 20th century, not just among
Prices for the most sought-after luxury watches slipped on the secondary market again last month, extending a two-year decline as investors turn elsewhere after a pandemic
The bank said declining gray market supply was due to rising retail prices for Rolex watches and falling prices paid for gray market watches, making flipping watches less profitable.
But for less savvy customers who just want a Rolex as a status symbol etc, they don’t know they’re being raked over the coals on the inflated CPO prices. At the end of the day, you have
Prices for luxury Swiss watches are near the lowest in almost two years on the secondary market as Rolex, Patek Philippe and Audemars Piguet models continue falling from
It’s always amusing to see who discusses these price drops and the market – people who don’t even own a Rolex. If anything you want it to drop because you can’t get one ? If anything you
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